Founder - Denim Dude
Spending the better part of the last 10 years running some of Sydney’s most iconic hospitality venues, Lloyd’s love of denim is only matched by his love of Negroni and spiced rum.
Lloyd had always considered denim to be his ‘uniform’, serving a purpose for both style and practicality. Unable to find the perfect pair of threads made to fit and to his own unique style, Lloyd always took a DIY approach, customising jeans and jackets at home to wear it exactly the way he liked it. And there the idea behind Method of Denim was born.
Making the switch from slinging drinks to denim back in 2017, his hospo experiences have shaped and influenced the brand as it is today. From the bespoke customisations, right through to the name of each style, every little detail can be linked back to his time behind the bar.
Founded under the belief that creativity is the best form of self-expression, Lloyd, and his killer MoD squad, aim to deliver bespoke creations combined with world class, premium denim.
Meet the kids who make up our MoD Crew below:
Our master of production boasts over 20 years in denim working across production, brand management and creative direction for leading Australian denim brands. Simmi also loves a G&T and a good disco.
Resident Wino Loz, has worked in the buying and trading Denim with major Australian retailers and brands for over 15 years. When she’s not holding lectures in one of Sydney’s most prestigious fashion schools, you’ll find her acting as Lloyd’s professional therapist.
K-man, the connoisseur of style, uses his 15 years of manufacturing and legendary logistical skills to bring your M.o.D creation to life. The go-to man to source anything from Japanese selvage denim, to a fine aged Whiskey.
Goon girl G, sorry, we mean ‘G & T’, has vast experience in all things marketing and social media. Partial to a little ‘unz’, when she’s not glued to the ‘gram’, you’ll find her on the DF.
Ali has over 5 years in parametric software engineering. For us mere fashion folk, who don’t really know what that means, he is the guy behind the epic patterns.
Our tech guru is a true pioneer in the industry, marrying together our two greatest loves: tech with fashion. Using his automation engineering background, Marc is revolutionising the industry, taking on the fashion supply chain head on…look at him like the guy to first create beer.