Method of Denim is a custom denim label birthed on the sandy shores of one of Australia's finest beaches: Bondi.

We create premium threads made to fit, made to your style and made to last a lifetime. Designed alongside a team of independent creatives passionate about combatting overproduction in the fashion industry, we utilise innovative technology to craft denim you'll love.

This is denim designed by you and for you. Whether it's 90s grunge, the acid wash of the 80s or the flares of the 70s, denim shouldn't be restricted to a decade. We promise comfort and fit that stands the test of time.

This is your DNA, your Design, your Denim.

This is Method of Denim.

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Our Sustainable Stand

Every 10 minutes, 6 tonnes of clothing are dumped in Aussie landfills. It's time we do our bit to change that. In order to combat overproduction, we're only creating denim that has been pre-ordered. This means that you get denim that fits, and the environment is happier for it too.

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Our Method

You design it we create. We believe in self-expression through creativity. This is denim made for you, by you – and there ain’t no other piece like it.


Step 1: Pick your style & Wash
Step 2: Get Measured (less than 3 mins) 
Step 3: Customise your design

Select from our range of styles, washes, hem and rise to personalise your jeans the way you like it. Input your height, weight and standard size and our state-of-the-art predictive technology will do the rest. Together we'll create the perfect pair of jeans you'll never want to take off.

From design to delivery, your custom denim will be on your doorstep within four weeks. Denim isn't made in a day!


Step 1: Pick your style & Wash
Step 2: Select your size
Step 3:
Customise YOUR Design

We've got a range of premium denim jackets crafted to stand the test of time. Whether it be the classic slim fit, the relaxed oversize or crop, you can keep it simple or customise it with personalised detailing to make the piece as unique as you are. You can check out our guidelines for sizing here.

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Our Team

Founder - Denim Dude

Spending the better part of the last 10 years running some of Sydney’s most iconic hospitality venues, Lloyd’s love of denim is only matched by his love of Negroni and spiced rum.

Lloyd had always considered denim to be his ‘uniform’, serving a purpose for both style and practicality. Unable to find the perfect pair of threads made to fit and to his own unique style, Lloyd always took a DIY approach, customising jeans and jackets at home to wear it exactly the way he liked it. And there the idea behind Method of Denim was born. 

Making the switch from slinging drinks to denim back in 2017, his hospo experiences have shaped and influenced the brand as it is today. From the bespoke customisations, right through to the name of each style, every little detail can be linked back to his time behind the bar.

Founded under the belief that creativity is the best form of self-expression, Lloyd, and his killer MoD squad, aim to deliver bespoke creations combined with world class, premium denim. 

Meet the kids who make up our MoD Crew below:

Lloyd Boolkin Founder Method Of Denim

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