Discovery Method

OUR CLOTHES AREN'T AS SUSTAINABLE AS WE WANT THEM TO BE, BUT WE ARE WORKING ON IT. LET US TELL YOU HOW.

“We are the first generation to understand climate change and the last generation able to do something about it. What we wear exists in a wider conversation about what we believe in.” - Lloyd Boolkin - Method of Denim

OUR SUSTAINABLE STAND.

Every 10 minutes, 6 tonnes of fashion clothing is dumped in Australian landfills. Fashion is a distinctive part of our lives and we make daily decisions about our identity through those style choices.

There are estimates regarding denim production that, during its lifespan, a pair of jeans can use over 15,000 litres of water to grow the cotton, to manufacture and launder a single pair of jeans. If you were to drink two litres of that clean water each day it would take you 20 years to consume it. Water scarcity, pollution, climate change, labour practices, as well the as the purchasing and disposal of denim, is a topic that requires manufacturers to face that challenge head-on. So you can continue your love of denim and the world doesn’t pay any out-of-sight-out-of-mind costs for your passion.

Method of Denim is part of a growing number of brands making a sustainable stand through the use of technology, supply chain management and under-production. We are at the forefront of change by only making the denim you order. No warehouse, only a workshop. We do not pigeonhole you to sizes or styles so we do not carry excess stock that can sometimes lead to a lifetime of decomposing and poisoning landfill or an even larger carbon footprint impact via incineration practices.

In order to combat overproduction, we only create denim that has been pre-ordered. This means that you get denim that fits, and the environment is happier for it too.

Denim is one of the few natural fibres to look better with age, so we are here to make sure you get the most wear out of fewer purchases through a better fit. We achieve that by a unique pattern-making digital solution. You can discover more about how we measure in the Your Denim, Your Measurements section.

When you create a profile with us you have risk-free peace of mind that the fit will always be accurate when you re-order, regardless of whether you have a sporty frame, personal length preferences to show off your favourite sneakers or a physical attribute you wish to enhance. We also want you to look after your denim for years to come, because we all love denim that has become a second skin, so we have a Your Denim, Your Laundry section for careful upkeep secrets.

Not everything we do will be organic or low impact but we are committed to keep evolving and keep finding solutions to reduce impact and excessive use of the world’s resources. Big brands are doing their bit with sizeable investments into new production practices but if 7 pairs of jeans are made for only 1 sold, then innovation in one area can still mask an over-production that only pleases shareholders living miles away from the consequences of their financial speculation. For frequently asked questions about our Methods, take a look at Your Questions, Our Answers in our footer.

Every item of our wardrobes comes from nature and the skills in our hands, therefore each of us can make a change in this interconnection and how we connect as human beings. There is meaning in what we wear and style shouldn’t cost the earth.

Our immediate goal is to design and manufacture well-considered products that support traditional trades and a circular economy, and that are made responsibly, with regard for people, animals and the environment. Our collections will continue to pursue production improvements as we develop new relationships with suppliers. As part of our sustainable stand, these are our longer-term goals from our start-up position.

Textiles, as with the food miles, generate trade-offs between organic, fairtrade and the air miles involved in sourcing products with sustainable benefits, as well as recognising that sourcing and supporting climate-friendly suppliers around the developing regions of the world has a place within the sustainable debate. We look to continually calibrate between those countries that grow, those countries that make and where our global customers are. It is an imperfect balance BUT it beats the enormous resource sapping and waste generating overproduction and landfill impact other brands are quietly hiding in their operations.
One of the key goals we are already working on is the development of a premium denim line crafted entirely from domestic sustainable cotton suppliers, mills and makers in Australia. Not only will this aid the preservation of skills but also send signals to social enterprise investors that small can be rewarding in more ways than one.
We believe in the slow fashion movement has an answer to many of problems of overproduction. Thought leaders from fashion’s Vivienne Westwood to the emerging Extinction Rebellion know that buying less will deliver more. We want to help not only the debate but also demonstrate the possibilities and we intend to finesse our technology to improve on-demand production and look to create a reselling space for pre-loved Method of Denim from our collaborators and upcycling non-Method products through our unique customisation facility with vintage denim or even canvas sneakers such as Converse.
People are important and we are transparent about our makers and co-creators. As part of the global #IMadeYourClothes movement, we feature social justice at the heart of our sustainability commitment. We look to add ‘give & grow’ options for customers and affiliates so charities in the education and skill development sector may be supported via Method of Denim transactions.

*Method of Denim, Bondi, Australia pays respects to the traditional owners and custodians, the Bidjigal and Gadigal people, who traditionally occupied the Sydney coast. We acknowledge this land was stolen and sovereignty has never been ceded.

**we do not provide the symbol for Extinction Rebellion as commercial use of the symbol is completely against their ethos. There are no exceptions to this policy. Thank you for your understanding in this matter.