| Our Story |
Method of Denim is the world’s first custom denim label, proudly independent, residing in Bondi Beach, Australia.
We believe in self-expression through creativity; that fashion shouldn’t be restricted by a decade. Whether it’s 90s grunge, the acid wash of the 80s, the flares of the 70s – to put it plain and simple, wear it how you like it.
Using premium quality denim, combined with state of the art technology and traditional craftsmanship, we bring your designs to life. From the wash to the hem, to bespoke graphics and distress, you’re in charge.
Taking a stance against fast fashion and over production, every unique denim piece is made to order. This is denim made for you, designed by you, and there ain’t no other piece like it.
This is your design, your denim, your DNA. This is Method of Denim.
The M.o.D Squad
Introducing the rowdy and restrained mongrels, rebels, wallflowers, misfits and weirdos that make up M.o.D. Our pack are ambitious, brilliant, professional and friendly (although sometimes known to bite). Without further ado…
Founder - Denim Dude
Spending the better part of the last 10 years running some of Sydney’s most iconic hospitality venues, Lloyd’s love of denim is only matched by his love of Negroni and spiced rum.
Lloyd had always considered denim to be his ‘uniform’, serving a purpose for both style and practicality. Unable to find the perfect pair of threads made to fit and to his own unique style, Lloyd always took a DIY approach, customising jeans and jackets at home to wear it exactly the way he liked it. And there the idea behind Method of Denim was born.
Making the switch from slinging drinks to denim back in 2017, his hospo experiences have shaped and influenced the brand as it is today. From the bespoke customisations, right through to the name of each style, every little detail can be linked back to his time behind the bar.
Founded under the belief that creativity is the best form of self-expression, Lloyd, and his killer MoD squad, aim to deliver bespoke creations combined with world class, premium denim.
Meet the kids who make up our MoD Crew below:
Our master of production boasts over 20 years in denim working across production, brand management and creative direction for leading Australian denim brands. Simmi also loves a G&T and a good disco.
Resident Wino Loz, has worked in the buying and trading Denim with major Australian retailers and brands for over 15 years. When she’s not holding lectures in one of Sydney’s most prestigious fashion schools, you’ll find her acting as Lloyd’s professional therapist.
K-man, the connoisseur of style, uses his 15 years of manufacturing and legendary logistical skills to bring your M.o.D creation to life. The go-to man to source anything from Japanese selvage denim, to a fine aged Whiskey.
Goon girl G, sorry, we mean ‘G & T’, has vast experience in all things marketing and social media. Partial to a little ‘unz’, when she’s not glued to the ‘gram’, you’ll find her on the DF.
Ali has over 5 years in parametric software engineering. For us mere fashion folk, who don’t really know what that means, he is the guy behind the epic patterns.
Our tech guru is a true pioneer in the industry, marrying together our two greatest loves: tech with fashion. Using his automation engineering background, Marc is revolutionising the industry, taking on the fashion supply chain head on…look at him like the guy to first create beer.